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Red Lobster endless shrimp $20! Yay or nay?


marylander1940

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14 hours ago, samhexum said:

To be fair, you probably weren't looking for them.

Well, I went to St Petersburg during the "white nights"  so I had plenty of  time to look around 

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  • 3 weeks later...

Fortress, which already holds a large chunk of Red Lobster’s debt, is also reportedly mapping out a strategy for the restaurant chain’s comeback by identifying which regions and demographics would best support a revival of its popularity.

Edens is no longer co-chair of the company. The firm is particularly keen on shedding Red Lobster’s onerous lease agreements that have put a major dent in its bottom line, according to Bloomberg News.

Last month, Red Lobster, which previously boasted 550 locations, filed for Chapter 11 bankruptcy protection after it shuttered 93 restaurants.

Court filings revealed that the chain is in danger of shutting down an additional 135 restaurants if the company is unable to renegotiate the terms of its leases.

The filings list 228 rejected leases that the company has flagged as money-losing propositions if they continue without adjustments, according to Restaurant Business.

Edens is also co-owner of the NBA's Milwaukee Bucks, which features superstar forward Giannis Antetokounmpo.
 
Edens also co-owns the Bucks, which features superstar Giannis Antetokounmpo.

 

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On 6/15/2024 at 2:43 PM, Ali Gator said:

All-you-can-eat-shrimp-for-$20' is why they failed.

Read the article posted by @azdr0710. It's another example of private equity firms going in, raping the shit out of a company and leaving it for dead. These people have no ethics and don't give a damn about the hundreds of employees they leave in the dust and the thousands of loyal customers they disappoint when they destroy a company with predatory financial schemes.

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20 hours ago, pubic_assistance said:

Read the article posted by @azdr0710. It's another example of private equity firms going in, raping the shit out of a company and leaving it for dead. These people have no ethics and don't give a damn about the hundreds of employees they leave in the dust and the thousands of loyal customers they disappoint when they destroy a company with predatory financial schemes.

Oh, I know. As a former small business owner (in the retail industry) I have seen this happen millions of time with profitable companies I dealt with over the years. It was horrible for all involved. 

I believe the $20 shrimp promotion was the final nail in the coffin - it was an unsustainable promotion which a blind man could see. 

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  • 2 months later...

Roughly two dozen more Red Lobster locations are scheduled to close within the coming days as part of the seafood restaurant chain’s ongoing bankruptcy proceedings.

A recent court filing shows that the company is rejecting the leases of an additional 23 locations by Saturday, August 31, joining the more than 100 restaurants that Red Lobster closed earlier this summer. Once complete, the chain will have around 500 outlets left — a sharp decline from the 650 it had just last year.

Red Lobster is in the process of selling itself to Fortress Credit Corp., a lender experienced in restaurant management that also owns Krystal, Logan’s Roadhouse and J. Alexander’s. The firm recently gave the seafood chain a $100 million loan to allow it stay afloat.

On Monday, Fortress announced that it will install the former chief executive of P.F. Chang’s, Damola Adamolekun, as Red Lobster’s new CEO once the chain exits bankruptcy proceedings. Adamolekun left the Chinese food restaurant chain in August 2023 following a four-year stint.

Mismanagement, competition, inflation and other factors brought down Red Lobster, which has been a pioneer in the restaurant industry. Thai Union, a global seafood supplier, became Red Lobster’s leading shareholder in 2020 and filed for bankruptcy four years later in May.

Under Thai Union’s leadership, Red Lobster’s culture turned toxic, former leaders told CNN. Red Lobster cut costs, removed longtime suppliers and implemented strategies that backfired, such as making $20 endless shrimp a permanent menu item. The chain lost $11 million on the endless shrimp deal.

The new list of restaurants leases identified to be closed “are likely to continue to drive losses” and the company does “not anticipate needing in order to operate their business going forward and can be rejected,” the filing said.

Here are the locations Red Lobster plans to close:

Arizona

-1521 S. Yuma Palms Pkwy., Yuma

Arkansas

-8407 W. Markham St., Little Rock

California

-8703 Murray Drive, La Mesa

Colorado

-4925 N. Academy Blvd., Colorado Springs

Florida

-326 Miracle Strip Pkwy., Fort Walton Beach

-5110 N. 9th Ave., Pensacola

-8909 U.S. Highway 19, Port Richey

Georgia

-6550 Tara Blvd., Jonesboro

Illinois

-1604 N. State Road 50, Bourbonnais

-902 Commons Drive, Geneva

-4625 N. Sterling Ave., Peoria

Indiana

-4353 Franklin St., Michigan City

Minnesota

-8900 Golden Valley Road, Golden Valley

-12515 Elm Creek Blvd. North, Maple Grove

Missouri

-2381 Maplewood Commons Drive, Maplewood

New York

-925 Hunts Point Ave., Bronx

-750 Upper Glen St., Queensbury

North Carolina

-304 A Western Blvd., Jacksonville

Ohio

-17227 Southpark Center, Strongsville

South Carolina

-1270 Knox Abbott Drive, Cayce

Virginia

-555 S. Van Dorn St., Alexandria

-4415 S. Laburnum Ave., Richmond

-709 Independence Blvd., Virginia Beach

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  • 4 weeks later...

Dear Valued Guests,

Today is a great day for Red Lobster! We are happy to announce that Red Lobster has successfully exited its Chapter 11 bankruptcy.

Red Lobster is now stronger, more resilient, and ready for a bright new chapter – supported by our loyal guests, dedicated team members, and new ownership who are committed to investing in Red Lobster’s future.

We’ve been inspired by the countless stories you’ve shared with us over the past few months of how Red Lobster has been a part of your lives—from celebrating milestone birthdays and anniversaries, to being the place for first dates that turned into lifelong partnerships. We’re excited to create new cherished moments with you as we turn the page to start writing Red Lobster’s next chapter.

That chapter begins now. You’ll start to see the positive impact of investments in Red Lobster across each of our 545 restaurants in the USA and Canada. We’re more excited than ever to serve you the high-quality seafood that has made us a beloved family tradition for over 56 years – and to hear how our improvements are making your cherished moments even more special.

Red Lobster

Source: https://m.em.redlobster.com/nl/jsp/m.jsp

Edited by samhexum
To maintain the incredibly high standards I have established here
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4 hours ago, samhexum said:

Dear Valued Guests,

Today is a great day for Red Lobster! We are happy to announce that Red Lobster has successfully exited its Chapter 11 bankruptcy.

Red Lobster is now stronger, more resilient, and ready for a bright new chapter – supported by our loyal guests, dedicated team members, and new ownership who are committed to investing in Red Lobster’s future.

We’ve been inspired by the countless stories you’ve shared with us over the past few months of how Red Lobster has been a part of your lives—from celebrating milestone birthdays and anniversaries, to being the place for first dates that turned into lifelong partnerships. We’re excited to create new cherished moments with you as we turn the page to start writing Red Lobster’s next chapter.

That chapter begins now. You’ll start to see the positive impact of investments in Red Lobster across each of our 545 restaurants in the USA and Canada. We’re more excited than ever to serve you the high-quality seafood that has made us a beloved family tradition for over 56 years – and to hear how our improvements are making your cherished moments even more special.

Red Lobster

Source: https://m.em.redlobster.com/nl/jsp/m.jsp

The survival of civilisation is assured.

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On 12/16/2023 at 10:08 PM, BSR said:

I did the Red Lobster AYCE shrimp recently.  It was $27, you have your choice of 6 preparations, 3 at first, more if you ask.  The best by far was the crispy dragon shrimp, deep fried shrimp with Thai sweet chili sauce.  The regular fried shrimp was good too.  The other choices -- skewer, scampi, alfredo, coconut -- were meh.

It was worth doing, once at least.  Although the location I went to had a lobster tank (with just 3 lonely lobsters in it), pretty sure it's just for show because Red Lobster serves only previously cooked, then frozen & reheated lobster tails.  But like @pubic_assistance said, the shrimp is just fine.

I never understood the need to deep fry something that is already delicious. Besides the extra added fatty calories...

 

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 A bit of a long read, but pretty interesting to business geeks like me. 

 

 

WWW.NYTIMES.COM

How missed opportunities, a $1.5 billion real estate deal, all-you-can-eat shrimp and the global pandemic sank the country’s largest seafood chain.

 

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  • 2 weeks later...

Red Lobster’s new CEO knows he has a lot on his plate.

The chain has been rocked by closures to multiple stores and a bankruptcy filing, but Damola Adamolekun is ready to nurse it back to prominence as he takes over as CEO.

Adamolekun, 35, said one promotion meant to reel in customers failed when the chain offered $20 endless shrimp as a permanent item on its menu after previously being a limited-time option.

Endless shrimp may return at some point down the line, says Adamolekun. If it does, he wants to make sure it doesn’t lead to the kinds of problems it did when it became a permanent menu item.

“I never want to say never, but certainly not the way that it was done,” he said. “We won’t have it in a way that’s losing money in that fashion and isn’t managed.”

Damola Adamolekun ( Business Wire)

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